Fuddruckers is a burger restaurant located in Reading, MA. Known for their unlimited fresh produce and condiment bar, Fudds allows you to customize your burger exactly the way you like it. This burger restaurant has created a fun, family friendly environment that is enjoyed by all.

As the Director of Marketing, I am responsible for managing all social media accounts and sending weekly emails to customers to inform them of new products, deals, or promotions. I am consistently trying to come up with creative and fun events or deals that get people in our doors! I also do freelancing work for two Fuddruckers locations in Virginia.

Promotional Graphics

A handwritten-like typeface was chosen to act like notes and doodles.

The fun doodles and arrows helps to attract to Fuddruckers younger audience while emphasizing the benefits of this deal.

The red and yellow type really stands out against the dark background. This is also to help contrast against the stark white of the header.

This graphic was shared on social media and was sent to over 8,000 loyal customers through “Fudds Club”- Fuddruckers email chain.

The success of the previous deal led to the design of this graphic.

In 2023, this promotion was the most successful deal in the 20+ year history of the Reading and Saugus Massachusetts locations. In 2024, we beat that record again- doing everything the exact same!

This graphic was shared on social media and was sent to over 8,000 loyal customers through “Fudds Club”- Fuddruckers email chain. It was also shared on Facebook's popular "North Shore Eats" page which has over 72,000 members.

In 2023, both locations, sold a combined total of 600 hotdogs within five hours- selling out both restaurants. In 2024, the Reading location sold 675 alone!

This was a printed advertisement for Voices of Hope- a non profit organization with over 150 active members who share a passion for the performing arts and a desire to join the fight against cancer.

This ad was for their Fall Gala- Broadway Rock and Roll. It was also used for the Spring Show- Hello! Dolly. All shows were sold out.

Providing a coupon in their program booklet helps bring new customers to the restaurant. $5 off allows customers to order anything they want, without limiting the menu.

Bullet points help summarize Fuddruckers atmopshere, menu, and offerings.

A QR code is an easy way to provide links to the public. This QR code links to social media accounts, catering info, online ordering, and Fudds Club sign up.

Other Promotional Graphics,

Coupons & Social Media Posts

Seasonal Milkshakes

The process to create these seasonal milkshakes are lengthy. I conducted research on local seasonal flavors that would be suitable for a milkshake. I tested and tested and tested before final recipes were nailed down. I photographed each shake and edited numerous photos to be used in posters, graphics, and social media posts. These posters were created in photoshop and were printed on 22"x28" size paper to be hung in both the Reading and Saugus, MA locations.

Product Photography

These images were all photographed by myself for use on their respective posters and were also promoted on social media. For the s'mores milkshake (pictured above), I used Photoshop's Generative Fill feature to assist in creating an image of a milkshake in an outdoor setting. It can be difficult to photograph these shakes on a tight budget in a limited setting. Generative AI allowed me to add elements that I wouldn't have been able to photograph myself- such a fire pit. AI is a great tool that can help enhance my work at Fuddruckers.

Please note that I would never use Generative AI to create any of my design work without permission from the client first. All work in my portfolio is solely mine, unless otherwise mentioned.